© 2 0 2 4 ——— m a r k e t i n g / h o m e
Skosh
m a r k e t i n g / h o m e ——— © 2 0 2 4
Skosh
Skosh is a young start-up with the goal of making cleaning sustainable and reducing plastic waste.
Community and Influencer Marketing Manager
Community and customer management, social media management, developing strategy for influencer marketing, managing influencer accounts, continues data analysis, email marketing, content creation.
Community and Influencer Marketing Manager
Community and customer management, social media management, developing strategy for influencer marketing, managing influencer accounts, continues data analysis, email marketing, content creation.
https://skosh.se/en
About the role
Working at a start-up means being in an incredibly exciting environment. No two days are ever quite the same and it’s always fast-paced. You are allowed to develop and grow as part of a small team where it is all hands on deck while, at the same time, high demands are placed on commitment, working time-efficiently, independently and being able to prioritize. I was responsible for several large areas of the business during my short time as part of the team and learned an incredible amount along the way.
I developed an influencer marketing strategy that in a short time brought us 40+ collaborations with influencers between 1000 and 120,000 followers, and managed to get 64 percent of the influencers I contacted to collaborate with us. In addition to this, I was also responsible for all customer communication as well as copy in both English and Swedish for e.g. advertisements, website and newsletter.
"Sigrid is an energetic person. She started in our young start-up without previous knowledge about influencer marketing and within a few months became a very essential part of the team, by being responsible for setting up collaborations with influencers which contributed a lot to the development and growth of the company."
Developing an influencer marketing strategy
When I started at Skosh, there was no existing strategy for influencer marketing, so it was one of the first things I sunk my teeth into. After only a couple of weeks, I was responsible for the whole process, meaning everything from profile analysis and research to contact, booking and facilitating meetings, setting budgets, products sendouts, setting up a structure and planning for the collaboration together with the influencer, as well as follow-up and data analysis.
In short time, my strategy generated over 40 collaborations with influencers of different sizes and from different niches – everything from interior design and home focus to motherhood, fashion and body positivity, vanlife, sustainability and cleaning. The size of the influencers ranged from 1000 to 120,000 followers, but the main thing I looked at when choosing which influencers to work with was the level of engagement rather than the number of followers.
"It's been an absolute joy working with Sigrid. The contact I've had with her is one of the best and smoothest I've had regarding collaborations. To the point, pleasant to talk to and quick response time, all the way through."